1. INTRODUCTION:

Green banking may be a new concept that considers environmental and socially responsible investing. Green banking may be a banking that benefits the environment. The green banking is additionally called ethical banking. The bank can minimal the utilization of paperwork by promoting paperless banking through online banking. To initiate sustainable development, there is a requirement to push green banking practices in order that we will tackle the issues like heating, natural calamities, and disaster. Bank may be a financial organization that deals with masses and banks by adopting green activities can influence the attitude of the purchasers towards the environment.

As far as the banking industry concern, Green banking means promoting environmentally sustainable practices and reducing the use of carbon footprint from regular banking activities. The main reasons for green adoption is, to reduce energy consumption and to save energy prices, growing demand from the consumers', environmental responsibilities, strict regulatory and compliance, advancement in technology, etc. The efficient use of IT and infrastructure helps the banking industry to reduce or minimum impact on the environment. The banks achieved its aim on green banking through online banking portals, payment of bills through online than mailing, green CDs and online money market accounts, channeling of deposit and loan products through online and mobile banking, etc.

2. REVIEW OF LITERATURE:

Aliyar Lebbe Mohamed Abdul Shameem and Athambawa Haleem (2021), in their paper entitled on “A Study on Green Banking Practices in Banking Industry: Sri Lanka Context” dealt to investigation is to determine the multidisciplinary factors that impact on green banking practices in the banking industry in study area. They have presented that establishing relevant variables to measure the economic factors, management support, customer pressure, competitor pressure, environmental concern and it extend of impact on practices of green banking. It is becoming an important norm for commercial banks to adopt green banking practices and policies as it has strong relevance to the sustainability of the firm in the long term from a legal and shareholder perspective. Finally, they conclude that green banking practices not only contributes to a sustainable environment it also helps to build a strong brand image and attract environmentally conscious customers. Importance of green banking is growing across the banking sector and regulators are coming up with new policies which are forcing the banks to adapt to the trend and avoid any financial penalties.

Neeraja and Raji Joseph (2021), in this paper entitled on “Green Initiatives of SBI: A Customer – Centric Study” in his study analyses the concept of green banking from the side of customers. The awareness level of customers regarding various green product is looked into. An in-depth analysis of the benefits and satisfaction of green banking is also done from the perspective of customers. In addition, Banks plays a significant role in increasing the environmental protection. For the protection of environment banks adopted the concept of sustainable banking. Finally, concludes that inferring that customers’ awareness on the concept of green banking is good. But in-depth analysis of the awareness on individual green banking products offered by the bank showed that respondents are aware of mobile and online banking. The level of awareness for green deposits, green CDs and green rewards are very poor. SBI should not just confine their responsibility towards launching green banking products, but measures should be adopted to improve the awareness of such products among the customers.

3. OBJECTIVES OF THE STUDY:

· To know the implementing green banking initiatives in banking sector

· To study the recent development in green banking initiatives in private sector

· To analyse the awareness the green banking initiatives in customers

4. RESEARCH METHODOLOGY:

This research was based on data collected from both primary and secondary sources. Primary data were collected from his 100 customers at private banks using an interview plan. A convenient sampling was chosen for the selection of respondents. Collected data were processed using appropriate statistical tools. Statistical tools are used based on the purpose of the study and the types of data included in the analysis. Secondary data were collected from official bank websites, magazines and online journals.

5. DATA ANALYSIS AND INTERPRETATION:

5.1 Age Group of the Respondents:

For the purpose of this study, the Private sector Bank customers are considered as the target respondents. Since the perception of respondents varies from one age group to another, the respondents have been categorized into five groups as presented in Table 1

Table 1: Age Group of the Respondents

S. No	Age group of respondents	No. of respondents	Percentage
1	18 – 25	14	14
2	26 – 35	26	26
3	36 – 45	22	22
4	46 – 55	18	18
5	Above 55	20	20
	Total	100	100%

Sources: Primary Data

The above table shows the age of the respondents. The age of respondents are divided into five groups. They are age of 18 – 25, 26 – 35, 36 – 45, 46 – 55, above 55.

Among the 50 respondents, 14 respondents are in the age group of 18 – 25, 26 respondents are from the age group of 26 – 35, 22 respondents are from the age group of 36 – 45, 18 respondents are from the age group of 46 – 55, and 20 respondents are from the age group of above 55.

In other words, 14% of the respondents are in the age group of 18 – 25, 26% percentage of the respondents are in the age group of 26 – 35, 22% percentage of the respondents are in the age group of 36 - 45, 18% of the respondents are in the age group of 46 – 55, and 20% percentage of respondents are in the age group of above 55.

It is inferred that more number of the respondents 26 (26%) from the age group of 26 – 35.

5.2 Educational Status of the Respondents:

Educational is a precious asset for every individual. Education makes people think wiser and decide matters with clear – headedness. The following table presents the educational status of the respondents.

Table 2: Educational Status of the Respondents

S. No	Educational status	No. of respondents	Percentage
1	Primary education	14	14
2	Higher education	26	26
3	Under graduate	22	22
4	Post graduate	18	18
	Total	100	100%

Sources: Primary Data

The above table shows the educational status of the respondents. The educational status of the respondents is divided into four groups. They are primary education, higher education, under graduate, post graduate.

Among 100 respondents, 14 respondents have completed primary education, 26 of respondents are have completed higher education, 22 respondents are have completed under graduate, 18 respondents have completed post graduate.

It describe that, 14% of the respondents have completed at primary education, 26% of the respondents have completed higher education, 22% of the respondents have completed under graduate, and 18% of the respondents have completed post graduate.

It is inferred that the majority of the respondents 26 (26%) are having the educational status of higher education.

5.3 Purpose of Using Green Banking Initiatives:

The various features in internet banking services the customers prepared what type of features used. The ranking based find out the most use of features I internet banking services given below table 3.

Table 3: Purpose of Using Green Banking Initiatives

S. No	Statement	Mean score	Rank
1	Pay the bills	50.72	4
2	Pay rent and so on	49.36	5
3	Check the account	51.30	3
4	Transfer money between accounts	55.92	1
5	Requesting credit card and credit card transaction	51.68	2
6	Purchase and sales of foreign exchange	48.64	6
7	Stock transaction	44.38	7

7^th rank is given to stock transaction and the mean score is 44.38.

6^th rank is given to purchase and sales of foreign exchange and the mean score is 48.64.

5^th rank is given to the pay rent and so on and the mean score is 49.36.

4^th rank is given to the pay the bills and the mean score is 50.72.

3^rd rank is given to the check the account and the mean score is 51.30.

2^nd rank is given to the requesting credit card and credit card transaction and the mean score is 51.68.

1^st rank is given to the transfer money between accounts and the mean score is 55.92.

The table 3 reveals that Garret ranking is high the first rank is in transfer money between accounts with a total mean of 55.92. The second highest rank is requesting credit card and credit card transaction with a total mean of 51.68, and the third rank is check the account with a total mean of 51.30.

5.4 Types of Problems faced by the Respondents While Using Green banking Initiatives:

The green banking initiatives are faced by the problems in the customers. The problems are find out the method of weight average basis given below table 4.

Table 4: Types of Problems faced by the Respondents While Using Green banking Initiatives

S. No	Statement	Total	Mean score	Rank
1	Unsuitable location of ATM	96	1.92	7
2	Sometimes ATM under repair	126	2.52	5
3	Shortage of cash during salary time	131	2.62	4
4	Time consuming	132	2.64	3
5	Lack of knowledge to operate mobile banking	133	2.66	2
6	Limited withdrawals of purchase	141	2.82	1
7	Unnecessary charges	125	2.50	6

Sources: Primary Data

Weighted average The researcher makes an analysis of Table 4 researcher finds the types of problems generally faced by using green banking initiatives. First rank is given to the limited withdrawals of purchase with the total mean 2.82, Then the second rank is given to the lack of knowledge to operate mobile banking with the total mean 2.66, Then the third rank is given to the time consuming with the total mean 2.64, Then the fourth rank is given to the shortage of cash during salary time with the total mean 2.62, Then the Fifth rank is given to the sometimes ATM under repair with the total mean 2.52, Then the sixth rank is given to the unnecessary charges with the total mean 2.50, and other then the seventh rank is given to the unsuitable location of ATM with the total mean 1.92 with the help of weighted average tool.

6. FINDINGS:

· It is inferred that more number of the respondents 26 (26%) from the age group of 26 – 35.

· It is inferred that the majority of the respondents 26 (26%) are having the educational status of higher education.

· That Garret ranking is high the first rank is in transfer money between accounts with a total mean of 55.92. The second highest rank is requesting credit card and credit card transaction with a total mean of 51.68, and the third rank is check the account with a total mean of 51.30.

· The types of problems generally faced by using green banking initiatives. First rank is given to the limited withdrawals of purchase with the total mean 2.82, Then the second rank is given to the lack of knowledge to operate mobile banking with the total mean 2.66, Then the third rank is given to the time consuming with the total mean 2.64, Then the fourth rank is given to the shortage of cash during salary time with the total mean 2.62, Then the Fifth rank is given to the sometimes ATM under repair with the total mean 2.52, Then the sixth rank is given to the unnecessary charges with the total mean 2.50, and other then the seventh rank is given to the unsuitable location of ATM with the total mean 1.92 with the help of weighted average tool.

7. SUGGESTIONS:

· The bank authorities should take initiative to adopt the user – friendly technology in order to avail the Green Banking facilities.

· The bank which provides Green Banking Initiatives can increase the number of withdrawals in a day to attract bank customers towards E – Banking services.

· The bank which provides Green Banking should simplify their processes to provide convenience to the E – Banking customers.

· The bank should install ATM centers at place where people are visiting frequently.

· The bank may reduce service charges on using ATM services.

· The bankers must respond immediately to the queries of customers to increase the customer satisfaction of the E – Banking services.

· The customer satisfaction is primarily depends on trust, confidence, transaction legitimacy and security. Hence, the banker should ensure the above things to succeed in Green Banking in the future years.

· When comparing with the city customers, village customers are using Green Banking Initiatives at minimum level. Hence efforts can be made to inform and educate the village customers about Green Banking services.

· The security features of Green Banking services should be strong to bring confidence among the customers.

8. CONCLUSION:

Environmental concern is heart of Green Banking (GB) policies and strategies. In spite of many limitations the overall implementation status of GB in Bangladesh is satisfactory. Bangladesh Bank not only gives the policy but also provide technical supports for Green Banking adoption. Addition to the government effort, collaboration with the international community will secure more green projects for the private sector.

Green banking initiatives is a recently developed concept in India. Compared to western countries; India is far behind in this concept of Green Banking. Even though having the highest the highest traditional branch banking system, we are not able to fully utilize E – Banking system. Though the study reveals most of the people know about green banking, they are reluctant in marking use of Green Banking. Hence the banker should take initiative to create the benefits and importance of the Green Banking in our day to day life and inn addition to the above the banker should take the effort to use these Green banking facilities with low cost so that the it can increase the users in future years to come.

9. REFERENCE:

1. Mayilvaganan, Karthikeyan and Sowmya (2020), An empirical study on the perception of customer towards the ethical role of played by banks in the environment with special reference to mayiladuthurai taluk, Nagapattinam district, tamilnadu, Palarch’s Journal of Archaeology of Egypt/Egyptology, 17(9), 5745 – 5752.

2. Geeta Varma and Aditya sharma (2020), Factors influencing customer’s expectation towards green banking practices in India, IJAEMA, 12 (3), 617 – 626.

3. Aliyar Lebbe Mohamed Abdul Shameem and Athambawa Haleem (2021), A Study on Green Banking Practices in Banking Industry: Sri Lanka Context, Journal of Contemporary Issues in Business and Government, 27 (1), 490 – 505. https://cibeg.org.au/

4. Neeraja and Raji Joseph (2021), Green Initiatives of SBI: A Customer – Centric Study, EPRA International Journal of Economic and Business Review-Peer Reviewed Journal, 9 (4), 14 – 19. https://doi.org/10.36713/epra6314

5. http://www.ijaema.com/gallery/65-ijaema-mar-3545.pdf

6. http://www.ijaema.com/gallery/213-ijaema-february-3433.pdf

7. https://www.questjournals.org/jrhss/papers/vol10-issue7/Ser-....

Received on 15.03.2023 Modified on 17.04.2023

Asian Journal of Management. 2023;14(3):203-206.

DOI: 10.52711/2321-5763.2023.00034